END 044: Storytelling That Moves Your Customers

Storytelling That Moves Your Customers

Ever so often an unforgettable moment will happen in your life. Well, one of those memorable experiences happened during the evening of February 3, 2013. The funny thing is. . .it only lasted 2 minutes, but my memory of it, and others who were with me, the memory will last for the rest of our lives.

On that evening Jan and I had 16 of our closest friends in our home to watch Super Bowl 47 on our big screen television as the Ravens & 49ers battled it out in a close game.

Of course there was lots of cheering, joke telling, and friendly bantering as each person in the room chose the team they thought, would or should win.

We also laid out a smorgasbord that would rival a Golden Coral buffet.

I honestly can’t remember much about the game.

I can’t remember who performed at the halftime show.

I can’t remember most of the highly anticipated Super Bowl ads. . .except for one.

The Super Bowl ad of all Super Bowl ads came on during the 4th quarter.

In our den where loud talk among friends, laughter and cheering were the prevalent tones of the evening, suddenly fell silent as the ad began to play.

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END 036: J&J: Why You Must Know Your Why

Do you know why you do the important things you do in life? Most people know what they do and they know how to do it, but ask them why they do it and you are likely to get the deer in the headlights look.

During todays episode we take an excerpt from a training product we are producing in the studio and have called it “Why You MUST Know Your Why”.

John references Simon Sinek’s powerful Ted Talk called “Start With Why”. Here is a link to the video that John reference’s in the episode today:  http://www.youtube.com/watch?v=qp0HIF3SfI4

Start With Your Why – 6 Steps to Discovery


1. Get out a sheet of paper or open a text document on your computer.  Or go for a walk & bring a recording device.

2. Block off all distractions – FB, Twitter, Emails, etc

3. Write or speak your “WHY”S

  • Do it as fast as you can without interruption
  • Do not edit, just perform a mind dump
  • Why? because you do not want to interrupt the creative flow of your brain by allowing it to argue, or change things
  • Do not stop writing or speaking
  • Keep going even if it  seems like rubbish
  • You can go back and edit later

4. Keep writing for at least 3 to 5 minutes continue on if your mind opens up and flows

5. After the mind dump – put your list away for at least a few hours up to 24 hours & come back

6. Come back to make additions, deletions and edit the ones you keep.

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