END 039: J&J: Niche It Down – The Riches Are in the Niches

Today we talk about niching down to find the place to reach your client/customer base.

A. Choose Your Attraction (Niche)

Let’s Talk About You

You have life experiences

Money

  • Personal finance
  • Business finance
  • Saving

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Play

Relationships

  • Friendships
  • Dating
  • Training dogs or horses

Business

  • How to start
  • How to sell
  • How to manage

Productivity

  • Time Management
  • 80/20
  • Workflows

Marketing

  • How to sell widgets or services
  • How to sell online, Amazon, eBay, door to door
  • How to sell cars

Family

  • Marital
  • Parenting
  • Taking care of aging parents

Health

  • Exercise
  • Nutrition
  • Brain

Leadership

  • Start & Grow a company
  • How to work with difficult people
  • How to win friends & influence people
  • Style

Fashion

Developing your personal style:  How to Fascinate” by Sally Hogshead

You may be thinking “who would listen to me?”

What excites you? (gardening, financial planning, marketing, fishing, skiing, real estate, etc)

Idea Starters:

  • Amazon books
  • Google Trends

What do you enjoy studying? (cooking, making money, restoring cars, raising children, selling a business, stock market investing, etc)

What do you talk about a lot? (saving money, life-lessons, break-through moments, dating, marriage)

Who do you enjoy talking to? (think of your favorite, relative, neighbor, friend, business associate, etc

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