END 036: J&J: Why You Must Know Your Why

Do you know why you do the important things you do in life? Most people know what they do and they know how to do it, but ask them why they do it and you are likely to get the deer in the headlights look.

During todays episode we take an excerpt from a training product we are producing in the studio and have called it “Why You MUST Know Your Why”.

John references Simon Sinek’s powerful Ted Talk called “Start With Why”. Here is a link to the video that John reference’s in the episode today:  http://www.youtube.com/watch?v=qp0HIF3SfI4

Start With Your Why – 6 Steps to Discovery


1. Get out a sheet of paper or open a text document on your computer.  Or go for a walk & bring a recording device.

2. Block off all distractions – FB, Twitter, Emails, etc

3. Write or speak your “WHY”S

  • Do it as fast as you can without interruption
  • Do not edit, just perform a mind dump
  • Why? because you do not want to interrupt the creative flow of your brain by allowing it to argue, or change things
  • Do not stop writing or speaking
  • Keep going even if it  seems like rubbish
  • You can go back and edit later

4. Keep writing for at least 3 to 5 minutes continue on if your mind opens up and flows

5. After the mind dump – put your list away for at least a few hours up to 24 hours & come back

6. Come back to make additions, deletions and edit the ones you keep.

Click to Listen


John’s WHY for Creating this Course (I’ll give you 2 of the many):

1. To equip exceptional leaders to package, promote and profit from their inspirational messages of hope so that hundreds of thousands of people can be transformed in some positive way.

  • 100 leaders to transform the lives of 100 people = 10,000
  • 10,000 leaders to transform the lives of 100 people = 1,000,000
  • 1,000,000 leader to transform the lives of 100 people = 100,000,000
  • “An audience is not looking for information as much as they are transformation”

2. To be an inspiration and encourager to the inspirers and encouragers.


Follow the six action steps as outlined in the “HOW” part of this section.

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